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Color from the Ground Up

In keeping with the super cool current trend that allows consumers to "design" their own sneakers (choose unique color combinations anyway), Pantone has partnered with Seavees to create Pantone-colored sneakers.

Pantone colored sneakersFor non-designers out there, The Pantone Color Matching System is the most commonly used color reference system for graphic designers. It allows you to communicate better about color to printers, clients and anyone working on a project. Such a system is needed because monitors, papers, printers and all sorts of variables mean that the purple or green you are expecting might turn out very different in a finished product if you don't have a common referral point. A few competing system exist, such as TruMatch but Pantone is the most widely used.

When you use Pantone for years, you come to "know" certain colors like you know your daily possessions or friends. Ketchup can look very 186 (bright but deep red). A sky could look quite 300 (sky blue) or more 312 (turquoise). I love the colors I use a lot and it's also fun to "shop" for new hues.

Being able to tint your own sneakers is a great idea. I would like this idea carried over into clothing. I'd like to be able to get my favorite JBrand jeans in any Pantone shade. That would make me really excited and boy would I buy a lot of them. I'd probably even start to buy outfits for other people since my way of combining colors makes people happy. Listen up, apparel manufacturers; this is a great trend.


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