Trend Forecasting
Trend forecasting in all its aspects is big business.
Funky headphones
On October 14th, the IDSA will hold its next lecture in their Inside the Designer's Studio series. This time, the topic is trend tracking and forecasting. Diverse companies pay experts huge fees to track and predict current and upcoming trends. The success of many products rides on what can be a gamble that tastes will coincide with developments. On the surface, this may sound superfluous (pun intended) but when you start to hear the details, the work is fascinating and rich with human psychology as well as artistic impulses.