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Business & Art Are Buddies

My instinct tells me that business and art are allies, not enemies. This has been proven true in my work in graphic design. This week at a lecture by Ran Lerner on his excellent product designs, the same message came through.

Products designed by Ran Lerner

Products designed by Ran Lerner: candle, cutlery set, salt and papper set, wine rack

Ran spoke about the process of bringing products “to market” and I was struck by how similar his working process is to my experience in graphic design. Not having designed mass market products yet, although my rugs are beginning to bloom, I didn't realize that many of the same principles apply in the day-to-day work challenges of product design as in graphic design. Ran works with manufacturers such as Umbra. When presenting to companies, you must take their market into account. So your design is not just about taste; it's about satisfying a company's vision and their client base. This is very much like graphic design where the client's subject matter, audience and goals are key. Learning to work with different clients and audiences challenges your sense of creativity and visual expression. It doesn't need to be a restriction in a negative way. It's certainly a challenge but constraints build new solutions.

When I was beginning to design things, I did some pro bono and low-paying work for broke musicians who needed materials. They had no budget. I had to produce ads, posters, invitations, tickets, CD packaging and business cards in black and white on whatever paper was around. And my creativity soared. I talked to my father about it and wondered why I couldn't be that creative (and cost-effective) for my own projects. He said that constraints are a great and eye-opening tool in all artistic work. The validity of this became evident to me from working on these very constrained projects that were deeply satisfying. Yet another of life's conundrums: sometimes less really is more and even leads the way to more.

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