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Animal-Enhanced Advertising

Smart advertisers know that adding a critter to their product shots clinches the deal.

Animals in advertisingFeast your eyes on this adorable color-coordinated doe-like pooch in the CB2 room at left. Tell me he doesn't make the whole scenario several notches more interesting. Animals add so much to a product shot: humor, color and personality — in a way that nothing else can. A second runner up is using kids but since they are humans, after all, there are many more problems inherent in that approach. Animals have a sort of other-worldliness that adds to their appeal. It's as if they are saying, "Yes, we know we make this shot look so much better than it would without us but we aren't materialistic; we're just doing you a favor by enhancing your photo.”

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