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Fake It Till You Make It

“Fake it till you make it” is an approach advocated by 12 step programs and other smart people.

Change or Die

The intense admonition above is the title of a powerful book by Alan Deutschman. Mr. Deutschman wrote for Fast Company, among other publications and knows a lot about what makes companies successful or not. Focusing on several astounding people and businesses, the book discusses what it takes to initiate and stick with profound change, in a company or an individual. The first scenario is about heart patients, who are often told that if they don't stop doing what they're doing (eating the wrong foods, being overweight etc.), they are literally going to die. Mr. Deutschman discusses how fear and threats really don't motivate people, even when the fear is of dying in a short amount of time.

So what does actually motivate people? The author summarizes what works to create profound change, which he says is to “Relate, Repeat, Reframe” — a little hard to hold onto but it captures the concepts needed for 180 degree change. Examples of lifelong criminals becoming millionaire businessmen and many inspiring stories are covered. We've probably all had an occasion where we've begged someone to do something good for them and it doesn't matter. Begging doesn't work. So if you or a loved one is having a very hard time changing in an important area, this book is a great gift.

The Happy Hypocrite

“Fake it till you make it” is mentioned in Change or Die as one step that can be part of a successful path. Fantastic writer and illustrator Max Beerbohm's grown-up fairy tale from the 1920s, The Happy Hypocrite, is all about faking it till you're making it (hence the title). You can find the full text online and read it in an hour or so. My parents used to both quote this story to me whenever I felt really blocked. It moves me to tears because while the story is a fairy tale, the message is the same as Change or Die: that your life is at stake with the decisions you make and that you can be who you want to be, no matter what, no matter where, no matter when. You can buy an out of print copy of this masterpiece still.

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