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“Websites for You
and Your Best Friend Too”

This has been my graphic design firm, Nonlinear nyc Inc.'s, ad campaign for about a year and a half now. These small ads appear in The Island Current (no website), our local paper that sells for $1 (the price is right) and gets read avidly by residents.

Nonlinear nyc Inc. Graphic Design

Nonlinear nyc Inc. Graphic Design and Communications

Nonlinear nyc Inc.'s mini ad campaign

A new ad will be running in the June issue, as seen bottom row, above left, plus a sneak peek at a future fourth in the series. It's fun to look at them as a group now that there are several. Designing ads, like any other specific item, has its own challenges and constraints. These have to be in black and white, I can only afford a small ad and what looks good on its own may or may not look good when seen in the context of a busy newspaper page. One tip someone gave me when I first started designing ads was to cut out your design and place it in the magazine or newspaper in which it will appear. You don't usually have control over the page on which they'll run your ad so you don't know if there will be white space or competing imagery right next to you. The people who lay out the papers have a hard job fitting all the ads in different sizes with clashing artwork in each issue. Nevertheless, it's a lot of fun to see yourself in print and it always will be, online media boom and from which I make the majority of my living notwithstanding.


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